All Together Different

Marketing: ad campaign artwork

Challenge: Mason launced the "All Together Differernt" campaign in 2022. As part of this, Office of University Branding created ads to run in the D.C./Northern Virigina markets to increase visibility and in-market knowledge about Mason. The first wave of ads focused on three Mason faculty members and their research.
Team/Role: Senior Designer. The campaign was a team effort across Mason's Creative Services: strategy, editorial, photo and video, design. As primary designer on this project, I developed the ad designs from an initial concept and pulled together all the Creative Servies elements into a cohesive design system.
Effect: Ads ran on screens and in print in Dulles International and Reagan National airports. They also ran across the Washington Post sites.